Alley Cat Industries

Unique design for authentic people

Hi! I’m Alison.

Hi! I'm Alison McDonald, a graphic designer passionate about using strategy and creativity to build the most authentic, unique designs I can. With a background in print media, branding, and website design, I love crafting designs that use intriguing colors, accessible typography, and innovative layouts.

My work is more than just visual appeal: it's a fusion of artistic passion and strategic design, with a touch of humor thrown in for good measure.

In my creative journey, I've discovered a love for systems—design systems, branding systems, information systems—which is a trait that sets my work apart. I don't just make solitary design: I work to understand and situate my designs in larger contexts.

Let's embark on this creative journey together! Explore my portfolio, get in touch for inquiries, or discover some humor in my shop. I look forward to hearing from you!

Past Work

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Past Work —

Featured

Process

From Chaos to Cohesion: Redesigning Lasarrus’ Website Experience

Process

In the dynamic landscape of startups, the journey often begins with a simple one-page website. However, as organizations grow, these initial sites can become bloated and lose their impact. Lasarrus, a health-tech company, faced this challenge with a website suffering from duplicate pages, unclear hierarchy, and mismatched design elements.

Process

Process, Branding

Brand Design: Healthy Hearth Coffee CoOp

Process, Branding

Great foods and drinks can stand alone, with nothing but their taste to draw people in and delight them. But the best foods and drinks? They utilize all the senses to create a magnificent experience for their consumer. Let’s take a look at how we created a heart-warming design system for Healthy Hearth CoOp.

Process, Branding